Free tool

Profit Margin Calculator

Gross, operating and net margin from one set of figures, side by side, so you can see which layer of cost is taking the money. Includes the markup conversion.

Work it out

Opens on a worked example. Change any line and every figure follows. Cost of goods sold and operating expenses go in before depreciation and amortisation.

Runs entirely in your browser. Nothing you enter is sent to us or stored.

Gross margin

61.0%

Operating margin
4.0%
Net margin
2.5%

Markup is not margin

is a margin of 33.3%

needs a markup of 66.7%

How it is worked out

RatioFormula
Gross margin(Revenue - COGS) / Revenue
Operating marginOperating income / Revenue
Net marginNet income / Revenue

Cost of goods sold and operating expenses are entered before depreciation and amortisation, which are their own lines.

The formula

Gross margin = (Revenue - COGS) / Revenue Operating margin = Operating income / Revenue Net margin = Net income / Revenue

What the number means

The three margins answer three different questions and reporting one as "profit margin" is where most of the confusion on this term starts. Gross margin is the economics of the thing you sell. Operating margin is whether the business around it is affordable. Net margin is what is left after financing and tax, which are decisions about capital structure rather than about the business, and is the least useful of the three for comparing two companies.

The gap between gross and operating margin is the company's overhead as a share of revenue, and watching that gap over time is more informative than any one margin. A company whose gross margin is flat and whose operating margin is falling has a cost problem it can fix. One whose gross margin is falling has a pricing or a mix problem, which is harder.

Markup is not margin, and the conversion is the single most common arithmetic error on this subject. A 50% markup is a 33.3% margin. A 100% markup is a 50% margin.

margin = markup / (1 + markup) markup = margin / (1 - margin)

The tool converts both ways and prints both, because a business pricing at a 40% markup and reporting a 40% margin is overstating its profitability by a third.

A worked example

A specialty coffee roaster: 61% gross margin, 4% operating margin. The lesson: the product is excellent and the overhead is the business. Shows why "we have great margins" and "we make no money" are both true statements about the same company.

Ratios are downstream
of the close.

Connected accounts, reconciled at zero tolerance, with statements for any period and any entity. Your team approves what the agents propose, and the numbers the ratios come from are ones you can sign.